Building Community

Through Collaboration

At Coho Collab, we help forming cohousing communities create spaces where connection and independence thrive. With expertise in marketing and community-building, we empower groups to grow membership, foster authentic relationships, and bring their vision to life.

The Cost of Going It Alone:

Why DIY marketing can hold your cohousing community back

  • Without professional strategies, outreach efforts may fail to effectively engage potential members, slowing community growth.

  • DIY marketing can lead to mixed messages and an unprofessional image, reducing trust and credibility.

  • Group members often lack the expertise or bandwidth to manage marketing effectively, leading to burnout or poorly executed campaigns.

  • Without expert guidance, groups may overlook key platforms, strategies, or tools that could accelerate growth.

  • Ineffective marketing can delay reaching full membership, prolonging the process of launching or completing the community.

Services we offer:

  • Membership Consulting

    Marketing and Membership Consulting

    Tailored strategies for cohousing groups, focused on enhancing member growth, engagement, and fostering community development.

  • Brand Development and Digital Marketing

    Brand Development and Digital Marketing

    Creating a cohesive brand identity and building a strong digital presence through website creation, CRM setup, social media management, and collateral development.

  • Marketing Plan Development

    Marketing Plan Development

    Crafting comprehensive, strategic marketing plans designed to effectively reach and engage potential members while amplifying your community’s unique strengths.

  • Strategic Marketing Efforts

    Strategic Marketing Efforts

    Implementing targeted marketing strategies to boost visibility, drive interest, and create lasting connections with individuals who align with your community’s values.

  • Outreach and Phone Support

    Outreach and Phone Support

    Helping communities connect with potential members through strategic outreach and phone engagement, driving growth and involvement.

  • Event and Workshop Planning

    Designing thoughtful events and workshops to move individuals from interested to equity members, fostering deeper engagement and commitment to the community.

  • Training and Education

    Providing training for group members to understand the sales process, as well as teaching them how to manage marketing operations and systems effectively. We offer comprehensive support or a hybrid model that enables you to leverage the skills and experiences of your members.

  • Ongoing Marketing and Community Support

    Continuous engagement to develop and execute a comprehensive membership and marketing plan, ensuring long-term success and growth for your community.

Learn more about our services

Get to know us!

Inspired by years of research and my personal passion, I took a leap of faith and joined Kathryn McCamant's 500 Communities Program. This year-long intensive provided me with the tools, training, and a network of like-minded professionals to support the growth of the next 500 cohousing communities. After completing the program, I began partnering with forming cohousing groups, leveraging my comprehensive expertise in marketing, membership growth, and community-building to help them succeed.

I bring a unique combination of relationship-building skills and tactical marketing know-how to the table. Over the years, I’ve developed proven systems for sales, strategic planning, digital outreach, and event marketing. These skills translate seamlessly into the challenges cohousing groups face when turning interest into committed equity memberships—a marathon effort that requires strategy, patience, and a deep understanding of human connection.

Forming a cohousing community is no small feat, but it’s a journey worth taking. I believe in empowering groups by identifying critical roles, providing training, and offering tactical support. Together, we can create spaces where individuals feel seen, supported, and free to live as their authentic selves—spaces that not only foster natural connections but redefine what it means to be a neighbor and to live in community.

Email Christina

Christina Marshall
Founder, Coho Collab

For nearly 20 years, I have been immersed in the senior living industry, supporting companies and operators with their sales and marketing efforts. This journey has given me the privilege of helping countless individuals make critical housing decisions later in life—experiences that have been profoundly thought-provoking and humbling.

I was born and raised in Wisconsin, surrounded by the state’s natural beauty and strong sense of community. Now, I live in Minneapolis, MN, where I’m raising my two sons, Louie and Arlo. My personal and professional journey has instilled in me a deep appreciation for fostering connection and creating spaces where people can truly thrive.

Through my career, I’ve witnessed the challenges seniors face in finding spaces where they can thrive: places that foster natural connection without compromising independence. I began to question how we might create environments that blend support, privacy, and authentic community. My search for answers led me to the concept of cohousing, a revolutionary alternative to traditional housing models, particularly for seniors. It addresses the epidemic of social isolation while preserving autonomy—a balance I believe is crucial.