Coho Collab is your partner in cohousing membership and marketing success

Most forming cohousing groups don’t have a clear roadmap for turning curiosity into committed membership. That’s completely normal.

Coho Collab makes the membership journey simple, understandable, and actionable—from first inquiry to Explorer to equity member to future homebuyer.

Services include:

Mapping the membership journey

Guidance on converting interest into Explorers and equity members

Strategic next steps for sustained growth

Your website is often the first place people learn about your community—and it needs to make a strong, welcoming impression.

Coho Collab builds clean, engaging Squarespace websites that draw people into your project with strong calls to action and simple pathways to get involved. We also optimize your site so it performs well on search engines like Google and Safari, helping more people discover your community.

As your project evolves, we provide ongoing website support so your site continues to reflect your updates, growth, and changing needs.

Services include:

Custom Squarespace website creation

Clear pathways & strong calls to action that convert interest into engagement

SEO optimization for visibility on Google, Safari, and other search engines

Ongoing updates and support as your community develops

Messaging and copywriting support to help your story shine

Cohousing communities thrive when they stay connected with their growing interest list. Coho Collab helps you do that with an easy-to-use database that keeps everything organized.

Services include:

HubSpot CRM setup & customization

Email templates & communication workflows

Training for community members

Full CRM + email automation management if preferred

Timely, thoughtful communication follow-up is one of the strongest predictors of whether someone becomes an Explorer or equity member. It is also one of the biggest pain points for cohousing communities.

Coho Collab provides both inbound and outbound phone support, delivered by trained professionals who specialize in relationship-based membership growth techniques—skills essential for overcoming common barriers in the cohousing world.

Services include:

Inbound inquiry handling

Outbound follow-up, warm lead nurturing & database outreach

Special projects (database revitalization, outreach pushes)

Regular check-ins for consistency & measurable progress

Strategic planning, tracking & communication follow-up guidance

This ensures no prospective member gets lost, delayed, or discouraged—freeing your community members to focus on building connection rather than managing constant follow-up.

Keeping up with social media can feel overwhelming, especially when platforms and trends change constantly.

Coho Collab helps you build and maintain a clear, inviting, and consistent social media presence that supports your membership goals.

Services include:

Social media setup & optimization

Monthly content calendars

Support with content development & messaging

Full platform management (with community involvement)

Training for groups who want to self-manage

Paid ad campaign setup and management

Many communities struggle to create polished, professional marketing materials. Coho Collab can design and coordinate everything you need.

Services include:

Promotional materials & handouts

Presentation decks

Social media graphics

Signage

Digital & print collateral

Professional photography & drone coordination

Booth/table setups for events, farmers markets & fairs

Events are essential for membership growth and community-building. Coho Collab helps you plan and deliver events that create connection and momentum.

Services include:

Planning a cadence of virtual & in-person events

Structuring events to support your membership funnel

Coordination of Kick Off Workshops, Launch events & Design Workshops

Logistical support so community members can fully participate

Optional in-person support when needed

Traditional advertising can be hard to navigate. Coho Collab helps you identify the right opportunities and coordinate them from start to finish.

Services include:

Print ad creation

Radio & media advertising

Vendor coordination

Consistent messaging across all channels

Many cohousers don’t feel tech-savvy or comfortable with marketing—and that’s okay.

Coho Collab provides patient, hands-on support so nothing feels overwhelming and your group stays on track.

Cohousing projects are long, complex, and deeply meaningful. They cannot be done alone.

Coho Collab walks alongside groups from early formation through equity membership and eventually home sales and move-in.

We provide:

Collaboration with community members & professionals

Guidance through challenging moments

Support in avoiding common pitfalls

Momentum, structure & membership growth

A values-aligned partnership

We believe in the future of cohousing—and we’re here to help you bring your community to life.

If you are a developer, architect, or professional trying to get a cohousing community built, Coho Collab can be your full-scale membership and marketing partner.

Services include:

Comprehensive membership strategy

Marketing planning & implementation

Phone, CRM, website & social media support

Consistent tracking & progress reporting

Founder

With nearly 20 years in senior living sales and marketing, I’ve seen the power of connection—and the deep need for housing that supports it. That insight led me to cohousing, where I now help groups go from idea to operating systems that maximize equity membership growth.

A graduate and ongoing affiliate of Katie McCamant’s 500 Communities Program, I work closely with cohousing professionals to bring new communities to life. I specialize in jumpstarting forming groups into thriving membership-building machines—turning interest into commitment and strategy into action.

Through Coho Collab, I’m supporting communities in South Dakota, North Carolina, Alabama, and leading the launch of Kinni Cohousing in River Falls, Wisconsin. I bring a powerful mix of relationship-based sales expertise, tactical marketing know-how, and grounded, actionable guidance.

I believe cohousing is a bold, beautiful solution to isolation—and I’m here to help you make it real.

Marketing Assistant

Dennis is a dedicated and detail-oriented creative who supports Coho Collab with design, research, and marketing tasks. He helps bring ideas to life through clear visuals, organized systems, and thoughtful communication.

At Coho Collab, he assists with website updates, community research, and marketing materials that help tell each client’s story effectively. He takes time to understand the work deeply, always aiming to produce results that align with the organization’s values and goals.

With a growing passion for design and digital marketing, Dennis continues to learn and improve every day. He values collaboration, trust, and consistency — believing that great work comes from patience, teamwork, and a shared vision.